Optimize Your Website for Search Engines and Get Better Traffic

  • 27th September 2016
  • 0

Do you want to optimize your business or a site? You need to follow the below steps. SEO that refer to optimizing a site for search engine. It may be Google, yahoo or Bing. SEO which promote your website ranking on Search Engine. So you have to a better plan for optimizing your site and get better ranking.

Business Analysis:

Business Analysis is the process of understanding the Business Category, Market Place, Domain Name, Competitor and current SEO Status. It is the first and most crucial aspect for any business before start the marketing. This arranging stage is the most conclusive and for the most part sets a way for all future exercises. The following is our Business Research, Keyword Strategy and Website SEO Analysis Checklist.

website-optimization

Competitor Analysis:

Identifying your competitors and calculate their strategies, strengths and weaknesses relative to your business. It is the critical part of your business plan.

A competitive analysis is a critical part for your business to plan and place your business strategy on internet world.  After evaluation, you can place your business for marketing. Below is the basic thing that you need to analyze about your competitor.

Business Research:

  • Gathering Business Information
  • Find Major Competitors
  • Analyzing Current Traffic
  • Keyword Research
  • Google Page Rank
  • Domain Authority and Page Authority
  • SEO Analysis Process
  • Find Key Improvement Areas
  • Strategize an Action Plan

Technical SEO Audit:

  • URL Naming Conventions
  • Navigation Structure
  • Internal Linking
  • Page Speed
  • Domain/Website Age
  • Canonical Issue
  • Redirection
  • Sitemaps
  • Robots.txt
  • 404 Handling
  • W3C Errors
  • Indexed Pages
  • Server Configurations

Website Design, Development and Structure Analysis

Before going to optimizing your site you need to analyze your site like website is static or dynamic, Menu navigation, URL, structure of site and many more. If your business website is static then it better perform for SEO. Dynamic site less SEO friendly.

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